Based on chosen strategy, the team included the additional tools for promotion. The Agency made the main bet on the promotion of this account using such a method as commenting. Commenting
With this method, about 500 new followers were attracted in just a week! A serious number, we suppose! The team of girls who were engaged in the promotion of this account, namely Mia and Iolanta, left comments under the publications on behalf of the account only to the target audience.
This allowed attracting more attention to the account and to the services of the beauty school. Thanks to this, potential followers did not need to search for information themselves, cause they were sent it in the public domain.
Besides, other users who could read the comments on a particular account could also be interested in the services of beauty school.
Girls divided followers into several categories:
- potential buyers;
- modeling agencies;
- other beauty schools;
- just followers.
For each of the categories, a series of comments were developed, which were aimed at attracting their attention to the beauty school account.
All comments were logically thought and structured, and there were no questions that this was an auto commenting. The girls worked on creating, editing and publishing each comment manually!
There was not a single similar comment that would later cause many questions. Here is an example of a comment that was successful and brought the user to the category of customers of the school: "Very beautiful photo! You look like a real model! You probably very often participate in various photoshoots or act as a model for master classes on makeup!"
Comments were launched to ordinary users, to increase the audience. "In honor of the birthday of our Beauty Studio, we give a 25 percent discount on all services! Say "Happy birthday" at the reception and get a discount! Beauty Studio that fulfills your dreams!"
We also successfully used the hashtag generator, which was offered a 50% discount on all individual courses on the techniques of makeup trend this season to the interested user. "Good day! Your appearance is incredible! We know how to correctly emphasize all the correct features of your face! We can share these secrets with you on individual makeup courses! For you, we have a 50% discount! Don't waste time, be even more beautiful!"
We used the search function for specific locations, from which we have identified 2 areas:
"Happy hours in our beauty Studio! Sign up for courses from 12 to 16 and get a 10% discount! Now becomes beautiful possible with a unique discount!"
- the location next to the Beauty Studio and offer discounts in some thread work hours:
"Your works are admirable. You masterfully convey the features of each face! We would like to cooperate with you! Our girls create real masterpieces! You, like no other, can arrange this beauty in a stunning wrapper in the form of photos!"
- search for local photographers and offer collabs:
We have searched the users according to tags #makeupartist, #makeupcreator and offer them cooperation with beauty school. "Do you like makeup? Would you like to know about all the subtleties and nuances of its application? Our beauty school will help you with this like no other! Only we have all the most trendy makeup techniques! Sign up for a course and become a goddess of makeup."
Thus, this tool worked in 2 directions at the same time and brought the following results: the number of followers increased by 5K per month using this tool.
The most working comments turned out to be offers of cooperation with models, as well as a hashtag search for all interested users. This success was explained by the fact that people we have found the most interested in beauty Studio offers users.
For the first month of the campaign, the number of collaborate models have grown 3 times, and it became 45, requests for shooting in the school - 26, and new school students who received training in the school - 243! Post planner
The second tool was scheduled posting. Thanks to this tool, the client can plan the publication, to add to them all the necessary information, such as stickers, emojis, photos, links, and locations. And then, set the required time of their publication.
With this tool, we have saved 28 hours per week on creating publications for our clients. And the total views of posts has increased by 3 times! DM online
Also, we have successfully implemented a tool such as direct messaging, which had huge progress in promoting this account. We created message templates that were sent to the target audience: each new follower, all existing followers, customer user list.
Using this tool, for a week, we've send about 150 such messages to new followers and have got 76 requests to direct to register for courses using this discount!
Also, we've send messages to existing followers, to notify about the best offers, promotions, and news. The result of this distribution has led to an increase in direct messages 3 times!
The third option which we've used was to send messages to the created list of followers. These were other beauty schools, photographers, make-up artists, who were sent messages with the purpose of cooperation. This increased the number of messages 4 times, which led to a large number of requests for cooperation.