BigBangram
Dmitry Y.
Social Media Specialist
If you want to reach 100% of followers on Instagram, I strongly recommend you to have a clear understanding of how to use DM.
Reading time: 4 min 26 sec
Tags: Sales, Money, Strategy.

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How To Use Instagram Direct: Detailed Guide!

how to become an influencer on instagram
Instagram is an amazing platform to build your business. Why not take all the advantages from it? You can make catchy posts of different types, create engaging stories and establish communication with your clients via comments. But what about direct messages? Do you use it? If not, maybe you just haven't found the right way to do it. In this article, I'd like to share with you a step-by-step guide on how to use Instagram direct and enjoy growing sales.

Why you need to care about DMs?

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  • Their CTR is much higher than of any other Instagram tool/feature.
  • Direct messages allow you to reach absolutely all your followers while even posts published in the feed can't reach 100% of your audience due to the currently applied IG algorithms.
  • Your messages can be sent to a certain group of followers.
Of course, it can be very exhausting to send DM manually, especially if you have a business with thousands of clients. Moreover, I'd better say that it is impossible to use DM in a proper way (and achieve their highest effectiveness) without the help of auto services. That's why to use the entire potential of this tool, it's crucial to know how to use Instagram direct message in a proper way.

How to use Instagram direct?

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To begin with, let's suppose that you have your small business. You are selling handmade jewelry. You are doing your best to post high-quality content, organize giveaways and publish catchy stories. Now it's high time to set up you DMs.

First of all, open your BB account and proceed to the Direct tab.

Click the New message button.
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In the opened window enter the text of your message, add image (if necessary), select a group of followers who should get your message and press the Activate button.

In general, it sounds surprisingly simple. And it is so. But let me clarify some more details for you.

What about the text?

You can write just a single variant of your text just like in the example above. But you also have a possibility to create a number of word variations in order to send unique messages. Moreover, it is even recommended to do so in order not to get your account temporarily blocked for sending the same messages to a wide range of people.

To do it, use the following format: {## | ## | ##}. What's more, you can also add a name of the recipient to your message.

How should your text look like in this very case?

{Hello|Hi|Hey} @username, I have {great|amazing} news for you. Only {this weekend|two days}! You can get our most popular item at the price of unbelievable 90% off!

It means that your followers will receive different variations of the same message. For example:
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  • Hey @username, I have amazing news for you. Only two days! You can get our most popular item at the price of unbelievable 90% off!

  • Hi @username, I have great news for you. Only this weekend! You can get our most popular item at the price of unbelievable 90% off!

  • Hello @username, I have amazing news for you. Only this weekend! You can get our most popular item at the price of unbelievable 90% off!

And so on. As you can understand there are much more variations than just 3.
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Your messages can be sent to:

1. Each new follower. It's sensible to create a welcome message. Each time when somebody starts following your account, our auto messenger will send it to this person.

2. All existing followers. In case you choose this variant, your message will be sent to your entire audience. I recommend you to select this option for the messages in which you tell about your discounts, special offers, new goods, and other updates.

3. Custom user list. For this option, you need to create a list of users who will receive your message. They can be your followers but it's not obligatory. Your messages can be sent to any Instagrammer whose username you will add to the list (don't forget to add "@" character).
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By the way, when you choose an option to send your messages to all your followers or to all new followers, you can add some filters to make the audience who will receive your DM narrower (if it is needed).

After you create all the templates, choose the recipients and add necessary filters, BB messenger will start working. Our system sends 80-120 messages per day which is a safe amount that ensures you effective interaction with your followers.

What you can write in your direct messages?

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As we have just discussed how to use Instagram direct on pc, it's quite expectable if your next question is about a message itself. What type of information should it contain?

There can be a wide range of variants. But as a rule, when you are building your business on Instagram, there could be messages of the following types:
  • welcome messages;
  • promotion messages;
  • update messages;
  • discount messages;
  • survey messages;
  • faq messages;
  • reward templates.
All these types of DMs can be used in your business promotion but, please, don't forget to choose the right settings to whom this or that message should be sent. For example, it's clear that while welcome DMs are to be sent to new followers, information about discounts can be sent to your entire audience.

Moreover, your messages can also vary not only in their content but in their style as well, they can have different aims and they can be sent at a different time. Nevertheless, don't worry if all these things sound too difficult for you right now.

To learn more about these types of DMs and get some ideas for inspiration, read carefully our
30 Instagram Direct Message Templates for Your Business and the second part of these guide - 50 Instagram Direct Message Templates for You.
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In case you have no ideas what to write in your messages, just look through our examples and I am sure that you can easily find something that will perfectly suit you.

Now, when you know how to use direct Instagram, are you ready to boost your sales? Then try to set up our Auto Instagram Direct Messenger! And you will see the results practically immediately!
$1 for 3 Trial Days?
Easy, boy! Enjoy All Functionality During Trial Period!
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Dmitry Y.
Social Media Specialist