Here began the most interesting, namely, preparing for the campaign.
First of all, it was carried out the analysis of the account
, based on it the following data(May 2019):
- Followers – 20 K;
- Followings – 500;
- The average number of likes – 3 K;
- Number of orders per month – 36;
- The average number of comments – 43;
- Number of requests in direct – 15;
- Viewing stories – 5 K.
Secondly, it was developed an individual Instagram promotion strategy
, the main goals were:
- increasing the ER;
- increasing of orders for the shooting;
- positive perception of the studio;
- general awareness of the account.
Thirdly, the team selected all the tools
necessary for the implementation of the strategy, such as:
- generated hashtags that accounted for half of the success of the implementation of all of the tools. Thanks to them the specialists have identified the TA of the photo studio;
- location, language, time zone filters which were selected based on the preferences of the client and under the TA;
- massliking and massfollowing the similar publications of the photographic studios and their accs, based on the identified hashtags;
- commenting on the similar publications of the photographic studios and individual photographers with the chosen hashtags, location, time zone.
Besides, the specialists introduced some special modules
, which made the work of the guys on Instagram easier for several times.
The function simplifies the work on Instagram 6 times. The client set up scheduled posting, edited posts, added to posts the necessary files and locations, posted publications in the timezone they needed, viewed the entire gallery of posts in real time. This feature helped the promotion campaign for our photo studio. The guys are still using it at full speed! The result is the pre-prepared posts and a convenient platform for creating and editing publications.
Special thanks are sent to the support specialists Mia and Iolanta are always ready to provide the owner with all the nuances!