Instagram puts the emphasis on the visuals and emotions, so there's nothing surprising in the fact that the platform and emojis made a fantastic mix together.
According to the latest statistics, almost 56%
of Instagram profiles have at least one emoji in their captions to the posts. Moreover, the same study showed that the usage of emojis directly affects the amount of engagement from users, which is 48% more for the posts containing ones.
The consectary is as clear as the noonday: to run a successful business profile on Instagram you have to learn the skill of choosing the deftest emojis for your content.