Given the popularity of Instagram and the opportunities that it offers for corporate and personal promotion, there is no surprise that so many people come to this platform to build their businesses or develop personal blogs to make money.
Monthly more than 500 million users come to the platform to share their content or to enjoy the content shared by others. Can you only imagine how many chances you have to find and attract your audience that will share your values and will be interested in the goods or services that you offer? And the platform is continuously growing as well as your chances to succeed.
But to achieve success, you need to stand out from the crowd in order to make your potential audience notice you. But I should warn you that the competition is really severe. Nevertheless, it’s not a reason to give up. It’s just the reason to have a more serious approach.
One of the quickest ways to reach the top is to make your post go viral. But to do it, you need to have a clear understanding of what, when, and how to post on Instagram. However, don’t panic, guys! I am here to help you to find the answers to these questions.
However, if you are not a risky person but still are seeking an opportunity to build your business on this social media platform, I have an idea for you on how to earn money on Instagram.
One of the safest and most effective ways to do it is to find partners to build a franchise business.
If we are speaking about how to make money on Instagram, I offer you to consider an opportunity of buying an Instagram service franchise.
What does going viral mean?
Yes, before getting closer to the answer how to go viral on Instagram, it’s necessary to be absolutely confident what going viral means. If we turn to some boring dictionary (sorry, guys, if you don’t think that they are boring), we will see that it means “quickly gaining popularity (about content) being spread from person to person”.
I believe that this definition is really very simple, nevertheless, if you ask me about any measures or parameters to define at what point we can say that something (video, photo, image or post) has gone viral, I should admit that there are no benchmarks.
Speaking about the popularity of this or that post we need to take into consideration a lot of various influencing factors, for example, the number of unique viewers, a total number of views or shares, the rates of gaining popularity and many other things. That’s why the status “viral” is rather relative, nevertheless, I think that if your post on Instagram reaches the status “almost viral”, it’s also not that bad.
So, now I am sure that you know the answer to the question “what does going viral mean”, but how to create a viral Instagram post that will be displayed in the Top posts section?
Key tips on how to go viral on Instagram
To make your publications be shown in this Top post section, you need to make them be chosen by the algorithms applied by Instagram. If you think that you must have an extremely wide audience to be chosen, you can breathe with relief, it’s not required.
Though there is no one precise formula on how to get to this section, there are some general rules that you need to bear in mind if you want to promote your posts.
Start with your account.
The first thing that is advised to do before starting creating posts is to make sure that your account is fully complete and that you have structured your bio in a proper way. If you are promoting your business account, it is important to add a link to your website (your followers should have an opportunity to find it easily).
The second point is to find your own style and theme.
To be noticed it is crucial to stay yourself. If you already have a created brand, it’s important not to lose its identity while promoting it on Instagram. If you are just starting your journey, I strongly recommend you to listen to your inner voice and to make your page very specific. Some bloggers and brands even choose the main color for all their publications and it looks really amazing. You can study our article What Color is Your Instagram? in order to understand better how it works.
The second point is to find your own style and theme.
Yes, they also matter. I’d better put it another way: they not only matter, but they also play an extremely important role in making your posts reach your potential audience. Just choose the hashtags that are popular among your possible audience as namely tags will help them to see your posts. Don’t limit their number to only 1 or 2. Increase your chances to be seen! If you don’t know what hashtags will be suitable for you, use our BB free hashtag generator.
By the way, geotags can also help you. Don’t ignore this feature.
Maybe it will sound rather surprising but the following my advice is to use emojis in your captions. Yes, given the results of multiple studies, experts have come to the conclusion that a few emojis in your captions will attract more attention to your post on Instagram. By the way, if you are interested in the peculiarities of using emojis, it could be a great idea to study one of our previous blog posts How Can You Use Emojis Without Knowing This?.
Attract attention to your page via organizing contests and establishing partnerships with other brands and bloggers.
These two ideas are really helpful for those who want to expand their audiences. By the way, you can also combine these both methods in order to increase your chances to get more followers. But please, don’t make the rules of your contests too complicated, otherwise, not so many people will have a desire to participate in it.
Find the most appropriate time for your posts.
Yes, to go viral on Instagram you need to make posts during the hours of activity of our audience. In your post your publications in the night when all your followers are sleeping, it is highly possible that it will be just lost in their feeds and nobody will ever notice it. That’s why don’t be afraid of experiments: try out different time in order to define the most active hours.
As you see these rules are not so difficult to follow but the results can exceed all your highest expectations.
If you are really serious about your intentions to achieve the top and go viral on Instagram, I recommend you to get your Instagram account fully analyzed. BigBangram experts are ready to do it for you for free.
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