Discover how hashtags work for you: Popularity, difficulty, performance
Hashtag analytics is an essential part of your Social Media profile promotion strategy. It paints a holistic picture of how this or that hashtag performs. What data can you track?
Estimate how actively a hashtag is used (how popular it is) and what competition you will face.
Measure how hard it will be to get to the Top posts by a hashtag search. The more popular the tag, the higher its difficulty.
See the dynamics of a hashtag use to get to know whether you are on-trend.
Measure the success of your posting (post reach.) It directly depends on how long your post will be in sight of Instagram users (the first 9-11 posts).
Learn how users interact with content posted with a certain hashtag and find out the audience's preferences.
Discover what will be the expected reach of a post with a hashtag. That will hint how popular your content will be.
Get selections of top tags you can post along with a hashtag you analyze.
Uplevel your marketing by learning how real users perceive posts with a specific hashtag.
Estimate the competition through the analysis of what posts with a hashtag are liked and commented most.
Start tracking hashtags you use, monitor their vital metrics with Instagram report tools and reach success.
Free Hashtag Tracker
Any analysis requires some time, wit, and energy from you, right? Not necessarily — using Instagram hashtag analytics tools, one can ease the process, save time, and get more benefits.
Understanding how hashtags work is the key to greater reach of your content. Hashtag analysis helps you learn whether it’s possible to get to the Top with the tag.
Make your promotion strategy more effective and see the immediate results of your marketing — your audience will grow as well as its engagement.
Analyzing tags on your own takes time. You need to find out how popular a hashtag is, what posts with it are published, how many likes and comments they collect, how often new posts appear. Around 3 minutes for 1 tag. And what if you want to add 30 Instagram hashtags? Count the time you will spend on it.
You can track tag mentions that are directly connected with you or your brand from time to time with such tools. Such social media monitoring helps you grow best.
Hashtags are related to the topic of the content you publish. Find out what tags and topics your target audience resonates with best.
Learn what kind of posts with a hashtag are interacted with more willingly, find your competitors, compare yourself and try to outflank them.
Do you need any other reason why you should use analytics tools in your hashtag strategy?
As a rule, hashtag performance tracking tools are paired with tag generators — you search for relevant hashtags and simultaneously get the full information and analytics about the performance of each of them.
1. Look at the frequency of hashtag usage. This analytics is the core here. Popular hashtags should be combined with less trending and rare ones.
Check Out Hashtag Trends for free
2. Estimate the difficulty of a specific hashtag. If there is no such metric in your tools, make a rough estimation of it based on the Instagram hashtag popularity and usage.
3. Find additional tags that will be efficient to use together with the chosen hashtag. It can be similar or recommended by Instagram hashtags.
4. Take a look at the posts with the hashtags – what posts people like and comment on more. If you see that your content is even a bit worse, consider other options: change the hashtags or image/video.
5. Post your media content and track post reach and engagement, compare results. You can find post analytics by clicking View Insights – the tools are available only for Profissional accounts. Do it every time you post.
There is no doubt, you can use a hashtag tracker for any social media website. Such analytics is needed also for Twitter, Facebook, and any other platform where hashtags are used.
“All your social media campaigns can become successful if you make constant monitoring and analytics a part of your strategy” – Bigbangram Team.
Have you heard about the data-driven approach? If you monitor your statistics regularly, you see the dynamics and are capable of linking them to what you do, finding weak and strong points of your current strategy.
Thanks to their features, hashtag tracking tools do a measurement of only important metrics so that to give you the full performance report for increasing the reach of your content.
Make your content marketing on IG, Twitter, Facebook great — start analyzing data and information! Your popularity is right around the corner.
Check Out All Features of Hashtag Analyzer