"I kept scrolling my feed and saw nothing but food, selfies, fashion looks, footwear, and travel photos. Even targeted ads they are constantly slipping to me are somehow related to food, beverages, clothes or consulting business. Oh no, I can't use Instagram for my company. I run a CRM software business and it is too boring for Instagram." -
random thoughts of a "boring" IT business owner. Myth:
Forget about promoting your banking, business marketing, real estate, cleaning, plumbing, woodcarving or whatever company! This is unreal to create entertaining content for the Instagram audience who used to "popcorn" content mentioned above. Only glamorous or hyped industries have a chance to get on top here. Fact:
Even though fashion, food, and entertainment business are the most popular on Instagram, it doesn't mean you can't be successful if you operate in the other niche. B2B companies can also find the key to the heart of the Instagram audience and get tons of loyal followers. Look at Evernote
, the "too-boring-for-Instagram" productivity app.
Evernote gained 46k of followers and receives 500-700 likes under each post on average. Yes, it is not thousands and millions usually received by Kanye West or his wife Kim Kardashian, but that is a decent result that allows you to keep high positions in search and nurture more leads through Instagram. Tip:
Learning from Evernote, we can highlight the following methods to grow faster:
● show your followers how to use your product or what benefits your service can bring to them. Use the examples of your previous customers;
● take photos of your visual brand identity in a splendid setting (Evernote takes pictures of their brand logo against landscapes, cityscapes, and neat offices);
● capture moments on the brand-related events or make short video reports;
● tell more about your company's history, corporate culture, and traditions.