If you have a passion for the cinema (or art) and thematic account, the Bigbangram team can help you start promoting on Instagram! How does the Bigbangram team work?
First of all, we define goals and tasks. For example, the goal
for a cinematic account is to reach the target audience on Instagram and attract it to interact with the account.
When we know the goal, we can determine tasks
- create a modern profile comply with all the Instagram trends;
- develop and implement a content strategy, establish posting on a day-to-day basis;
- increase the number of profile's followers without using artificial methods of promotion;
When we have defined our goals, tasks, and target audience, we start working
Stage 1. Basis
- Analyze competitors
- Create the perfect profile;
- Develop a content strategy and content plan;
- Build love communication with your followers.
A quality profile is the first step to turn a new user into a follower.
We switch the account to a business account, indicate the category of business, adjust the nickname and profile's photo, prepare the text for the Bio section, connect the communication buttons and create the "Highlights" section. Stage 2. Content plan
Content is the tool that makes a regular reader out of each follower.
We carefully create a content promotion strategy on Instagram.
1. Making a theme plan
What does this mean? We alternate promo posts with informational and entertaining content. The promo block includes posts on conducting masterclasses or on the publication of new annotations. Information posts are posts about holding film festivals or releasing new films. Entertainment posts are all posts aimed at getting feedback from the audience (polls, chats, etc.).
2. Looking for stability
If posts are published without a schedule with large time gaps, this negatively affects the scope. We compile the optimal schedule based on the analysis of competitors. The optimal publishing time depends on the hours of audience activity.
The tool for post publications at a specific time is the Scheduled Posting
that saves time and allows you to create a visual grid.
3. Formats variety
We are not limited to creating posts in the "photo + text" format and supplement this format with "carousels" (several photos in one post) and videos. They also create a TV channel for videos from 1 to 10 minutes long and implemented Stories for brief announcements and communication with followers.
Instagram is a social network focus on visual content, all around. We help to develop the attractive appearance of an account on Instagram. Do you have problems with inspiration? We've prepared the article called 'Top 5 Ideas What to Post on Instagram'
. Read and get inspired!
5. Hashtags in full swing
Based on an analysis of competitors and their content, we compile a list of related, niche, and non-niche tags that are suitable for use in frequency and topic. We select tags for each post individually.
6. The value of texts
The cinematic theme allows you to tell the target audience a lot of interesting things. Therefore, despite the visual bias of Instagram, we worked especially carefully on the texts of the posts in order to engage the audience in interacting with the content and transfer followers to the rank of readers. Stage 3. Promotion
When the profile is prepared visually and filled with content, we can start attracting the target audience.
1. Mass-liking and mass-following in manual mode
Followers metric has a secondary function of persuasion. If new users see that there is already an audience in the profile, they are more likely to follow it, since it is credible. To increase the count of followers, we start with mass-follow and mass-liking.
You can use third-party services that automatically like and follow. But this type of promotion is prohibited on Instagram. In order not to take risks, we follow in manual mode, i.e. we like and follow the CA profiles observing the limits (no more than 100 followers per day). This approach requires more time but increases the percentage of response followings.
2. Direct communication
Communication through Direct is one of the most popular ways to communicate on Instagram.
Let us single out the most common types for mailouts:
- Informing messages. We send messages about news or offers to the current followers.
- Welcome messages for new followers;
- Collaboration messages for a special list of followers.
We makeup and send messages thanks to Bigbangram Direct Messenger
. It helps to engage with followers and build up a relationship of trust with them.