Time of posting is also important. It's better to choose time, so that not to pass unnoticed, but to get into a persons feed. Choose a time when there are more visitors on Instagram.
Researches show that people mostly scroll their feed in the morning, when they just woke up or before going to bed. Also, the most engaged time is 5 to 9 p. m. A great number of people plunge their Instagram when are leaving their workplaces and are on their way home, that is between 5 p. m. to 7 p. m.
Besides, not many people post at this time, so it's a great chance to pop into your customers feed. Lunch time about 11 a. m. to 1 p. m. is also OK for posting.
9 a. m. is not a very good time for posting, cause many people plunge into their work at this time.
- Better time for posting video is in the evening or at the weekend, when people are not at work. They have some free time and they can turn on sound, relax and watch a video.
- What is about a weekday, many researches show that Wednesday is the best day for posting on Instagram. Sunday and Monday are not very good for posting.
- Still, you should keep in mind who is your target audience, whether they work in offices or they are students or young mothers. Besides that, pay attention to different time zones, if your customers are from different countries.
- Not to be forgotten by your followers, you should post systematically. Don't overpost, but don't underpost either. The best way is to post about 1-2 posts a day, 3-4 posts daily are also acceptable. Don't post photo after photo and don't flood your followers feed, it can cause many unfollowings. Take an hour between every post.
Doing that manually is really tedious and quite hard to do. So, scheduling can help
And still, you can always experiment. Maybe your ideal posting time may differentiate from that mentioned above because of your products' specifics and peculiarities.