When Instagram sponsorship merely appeared, only huge profiles with millions of followers were invited to be brand's advertisers. Now the focus has shifted onto smaller accounts, which had found their unique niche with active, engaged audience. If you want to become spotted by brands, you can either use reliable promotion services
, like the one BigBangram offers, or work by hand on these indexes:
● Interaction rate
. Instagram's algorithms are changing in order to sift old popular accounts from the new ones, which caught public interest. Thus, the number of followers take a back seat to engagement rate, which is an overall coefficient of response for your profile. The more comments and likes you get under your posts, the higher rises the chance of being noticed by publicity and, therefore, by brand's representatives. Engagement rate is the most essential characteristic of your account's popularity.
● Followers' statistics.
If you're familiar with the basics of marketing, you have to know what does target audience
mean. In case you forgot - these are the people who are more likely to buy your product. So, when some brand of women clothes is searching for an Instagrammer to cooperate, it'll give preference to the accounts, which work with that particular social category. Thus, the demographic data of your followers affects greatly your chances to get brands' attention.
There's nothing more demonstrative than stories' views if you want to show the engagement of your followers to the brand. It's also quite important because story ads are becoming more and more common type of brand & influencer cooperation.