Recently Instagram has reached 1000 million
active monthly users, which made it the third most popular social media platform in the world. Just google some famous brand and notice that its Instagram profile is in the top searches, which is the best proof of the information we share with you. If the correct promo campaign was carried out, you'll see the huge increase in the followers' number - and, of course, the increase in consumer demand.
Many famous businesses confirm that almost 60% of all clients they serve come from their official Instagram account. The secret of such popularity is a wise publication manner. This includes sharing good quality pictures, add different types of captions
, experiment with formats and, of course, use hashtags.
Hashtags, by the way, are very efficient when it comes to the attraction of the new followers. Using around 11
appropriate hashtags in your posts will more likely get your content within the users' sights. Just be sure you're not using the so-called "banned hashtags" which include seemingly harmless phrases like #dogsofinstagram or #happythanksgiving - many users complain about being "shadow blocked" by Instagram algorithms because of them.
Pro tip: Consider investing some funds into targeted advertisements if you need even more engagement.