A half of the overall Instagram users check their accounts daily at least once, while around 30% of users do that multiple times per day. To keep your followers' pace you have to adjust your posting graphic according to their daily regimen.
First of all, you have to analyze when your subscribers have time to check their feed. This data stems from the demographic information about your followers - their age, sex, home country etc. For example, if your target audience is wealthy women from 25 to 35 years old, it's unlikely they'll open their Instagram accounts in the middle of the working day.
Posting schedule is quite practical for your work too. First of all, you can use a special delayed posting bot
to create content beforehand, and then simply order the bot when to publish it. Secondly, with scheduled posting, your followers start to learn when to expect your posts so the attendance of your profile will be at the highest point when it would be really needed.
All in all
Instagram is a perfect platform for advertising by all odds. We hope you don't question "Why I need a brand's Instagram profile?" anymore, but "How should I start it?". This means our job was done properly!