Instagram and food is an inseparable duo. Knowing this, Philadelphia
cheese got a brilliant idea to advertise the brand through this social network. Simple cheese photos aren't enough when we're talking about Instagram audience, saturated with tons of photos of tasty food. A creativity was needed.
The target audience of the brand predominantly consisted of females of 25-40 age group. That's when the idea of ads has appeared.
One of the most essential components of a successful ad is to understand, what your audience does every day, and what can your brand offer to them. Philadelphia
analyzed the current market situation and came up with the concept of an unusual cheese presentation. People think of cheese as an additional ingredient to the meal, and Philadelphia
cream cheese made them have a second thought. As a result:
Such photos are quite appetizing, so after the promo campaign, no one was surprised with 41% sales growth. According to the statistics, people's intent to buy Philadelphia
cheese went up 8 times, just as much as the number of messages in their Direct.
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